Case Studies

Each engagement is different. Here's how that plays out in practice.

Crisis Communications & Media Strategy

Crisis Communications: Pressure Campaign Against Starbucks

After a Starbucks barista had two Black men wrongfully arrested at a Philadelphia location, Owen drove the media pressure campaign that led Starbucks to close 8,000+ stores for racial-bias training.

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Commercial Real Estate

Marketing Transformation at Binswanger

An 85-year-old commercial real estate firm needed a structural overhaul — modernized brand, rebuilt CRM workflows, and scalable broker enablement tools.

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AI-Powered SaaS Platform

AI SaaS GTM Launch for COEBRA

A first-to-market AI SaaS platform for healthcare value-based contracts needed a go-to-market strategy that could turn a complex product into enterprise demand from day one.

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Pharma Consulting (100+ person firm)

Brand Consolidation & Rebrand for COEUS

A pharmaceutical consulting firm operating as five fragmented business units needed one unified brand and digital presence.

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Corporate Fitness & Wellness

Funnel Optimization for GlobalFit

High-intent members were abandoning at the final stage of the application process — a revenue leak more ad spend couldn't fix.

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Multifamily Development

Multifamily Pre-Leasing Strategy

A redeveloped apartment building needed a distinctive identity and a full pre-leasing strategy to drive lease-up velocity before opening.

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K-12 Workforce Solutions

Workforce Acquisition Growth for Source4Teachers

A substitute-teacher staffing marketplace needed to grow applicant volume and client acquisition on both sides of a two-sided marketplace.

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