Multi-Phase Engagement
Source4Teachers needed to grow substitute teacher recruitment and improve workforce engagement. The company's existing marketing function wasn't generating enough applicant volume or client growth to meet expansion targets — and the brand wasn't connecting with either audience.
Rebuilt the marketing function from the ground up with updated positioning, messaging, and channel strategy.
Designed and launched integrated recruitment campaigns targeting substitute teacher applicants across key markets.
Implemented workforce engagement and retention strategies and incentives to improve substitute satisfaction and reduce churn.
Drove client acquisition growth through positioning and outreach aligned with school district decision-makers.
Hyperclear's marketing rebuild increased client acquisition by 150%, drove a 400% increase in substitute teacher applicants, and significantly improved substitute workforce engagement — transforming both sides of the two-sided marketplace.