Articles, downloads, and press coverage on fractional marketing leadership, crisis communications, and modern brand strategy.
What most companies assume about their LinkedIn company page — and what's actually true in 2026. Covers algorithm reach, posting frequency, personal vs. company page performance, link penalties, and the real reach decline since 2024.
Download PDFEarly-stage companies needing a marketing roadmap, teams with a sudden leadership gap, and companies that have plateaued — the three situations where a fCMO delivers the most value, by Owen Murphy.
Download PDFGene Marks' piece on the rise of fractional sales and marketing executives features Owen on how fCMOs drive strategy over task execution, why industry-specific experience matters less than being "battle-tested," and how technology recommendations factor into the role.
"They're doing what you think are all the right things, but they don't seem to be generating the results that they hoped for. A fractional CMO, for example, will help with rebranding and redefining their value proposition. They can bring in all types of approaches and a holistic view." — Owen Murphy
"Companies will get the most value when they realize that it's an opportunity to impact change in their entire organization outside of just marketing." — Owen Murphy
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