3-Year Engagement
COEUS, a pharmaceutical consulting firm specializing in market access, operated through five fragmented business units with separate branding and digital identities. The disconnected presence created market confusion, diluted authority, and prevented the organization from projecting a unified value proposition to clients and partners.
Consolidated five separate business unit identities into one cohesive COEUS brand architecture.
Developed unified messaging framework and communications standards across all business lines.
Built a centralized website and digital presence to replace fragmented unit-level properties.
Repositioned COEUS in the market, eliminating confusion and building a recognizable institutional identity.
The rebrand more than doubled COEUS' LinkedIn following, generated $4M in marketing-attributed business, and eliminated the market confusion that had been suppressing growth across all five business units.