Multi-Year Engagement
Binswanger, an 85-year-old commercial real estate firm with multiple service lines and markets, had strong industry credibility but an underperforming marketing function and brand in need of a refresh. Leadership needed a structured overhaul to modernize the brand, improve processes, develop client-facing materials, and build a scalable infrastructure.
Conducted a comprehensive audit of branding, CRM usage, reporting, and broker enablement across all markets.
Refreshed visual identity and client-facing materials to reflect the firm's institutional credibility.
Rebuilt CRM usage and reporting workflows to improve pipeline visibility and accountability.
Developed scalable tools and resources to empower brokers with consistent, compelling presentation materials.
Hyperclear's multi-year transformation initiative reduced deal-close timelines by 30%, improved presentation-to-new-business conversion rates by 35%, and established scalable marketing infrastructure across all service lines.