COEBRA was a first-to-market AI-powered SaaS platform designed to manage the wealth of data necessary to manage value-based contracts for high-price drugs and therapies in healthcare. The launch required education-driven market adoption and needed a go-to-market strategy that could translate a complex, novel product into clear enterprise value and generate qualified demand from day one.
Developed the full go-to-market strategy, positioning, and competitive differentiation framework for the platform.
Built thought leadership campaigns to educate the market and establish COEBRA's authority in the AI SaaS space for value-based contracts.
Designed and launched demand generation workflows to convert awareness into qualified pipeline.
Supported enterprise sales motion, resulting in demos and landing Magellan Rx Management as a client.
Hyperclear's GTM launch generated hundreds of qualified leads, produced dozens of enterprise demos, and helped secure Magellan Rx Management as a marquee client — validating the product's market fit.